Was läuft schief bei Starbucks?
DEA
ENA
Starbucks steckt in der Krise. Jahrelang schien es so, als wäre die Kette einfach nicht zu stoppen.
Starbucks is in crisis. For years, it seemed like the chain was simply unstoppable.
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This video discusses Starbucks' current challenges, which are described as the most difficult situation since the 2008 financial crisis, despite its global success with over 40,000 stores and billions in revenue. The content explores the company's journey, including digitalization, new strategies, competition, and its business in China. The series "Was kostet die Welt?" aims to explain business models and company stories, covering topics from subscription services to stock market giants.